Search Engine Optimisation (SEO) is the method that people/companies use to get their websites to appear high up on the list of search results from a search engine. Search engines use algorithms to work out what order the results should appear in, and change their algorithms every so often, which stops a page being the top result definitively.
Page Authority - How likely a web page is to be ranked high in the listings.
Domain Authority - How likely the site as a whole is to be ranked high in the listings.
Their are various tools available to use that will test the SEO methods of your website when it's been made live. These allow you to improve the quality of your site.
Factors that effect a pages SEO are:
- Content of the page
- Quality of the coding
- Architecture of the site
- Useful links
- Links from other trustworthy sites
- Reputation on social media
We were shown this diagram that shows the importance of the aspects of SEO
Application
Strategies for good SEO include
- Use various different pages with various different titles as this allows specific information to be targeted easier.
- Use words in your content that the target audience are likely to use when using the search engine.
- Include keywords in URL.
- Make navigation easy and make it function around your homepage.
- Format links so that they're easy to spot.
- Use the "alt" function to provide descriptive information on an image if the image doesn't appear for some reason.
- Store files space efficiently.
- Use heading tags appropriately.
Changes I should make to my site and features I will include with this information in mind
- Come up with an actual home page that acts as a base to the site rather than it being just a series of blogs that interlink.
- Include key words "international", "culture", and "food" not just "pancakes" in my body text.
- Use the "alt" function on every image given the importance of images on my site.
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